Privacy Policy


Who are we?

Actuelle, SAS with a share capital of 151 000 euros
Head office : 111 Avenue de Soulac, 33320 le Taillan-Médoc – France
Registered with the RCS of Bordeaux
SIRET number : 49344758500032


The following information is provided so that you may be aware of ACTUELLE’s commitment to the protection of personal data as the data controller. The persons concerned by the processing of data are ACTUELLE’s prospects and customers, including in particular Internet users browsing the site (“users” or “you”).


We are jointly responsible for the processing and protection of your personal data.


Why do we use your personal data?

We use your personal data obtained online to manage your registration as a user, to manage the purchase of products, to answer your questions or to send you personalized communications, if you agree.


In general, these will be as follows:

  • Your identification data (first name, last name, language and country from which you interact with us, your postal and e-mail addresses…)
  • Economic and payment information (for example, your payment or payment card data, information about your purchases, orders, returns, etc.);
  • Connection, geolocation and navigation data (if you interact with us from your cell phone, for example), your traffic history on the site (IP address location, tracking of emails sent…) ;
  • Commercial information (for example, if you are subscribed to our newsletter);
  • Your data relating to the follow-up of your relationship with our company: request for contact, information or documentation… ;
  • Certain marketing information (date of registration, date of your last visit, past order history, browsing history).


We may collect personal data including:

  • When you browse the site and enter information in the data collection forms on the site, and more generally in the context of your relationship and your subsequent exchanges with the company.
  • Via social media and brand communication channels (Facebook, Instagram, Pinterest)
  • When you give it to us voluntarily, such as when you register for our loyalty program.


What is the purpose of collecting my data?

We are competent to process your data for various reasons. They are necessary to fulfill the contract you entered into with us when you registered and made a purchase or to answer your questions. The consent given to send you our newsletter.
The processing that we implement is to ensure the following purposes:

  • Management and follow-up of account creation and customer relations in general;
  • Management and follow-up of orders, payments, deliveries, shipments and returns, as well as customer service / after sales;
  • Account management;
  • Sales and marketing management;
  • Management of customer statistics;
  • Measuring quality and satisfaction;
  • Commercial prospecting and personalization of offers;
  • Customer relations on social networks.


With whom do we share your personal data?

We use suppliers, including technical service providers, who may process your personal data on our behalf. In addition, the personal data we collect are also intended for us in our capacity as data controllers.

We make sure that only authorized persons have access to this data. Our service providers may receive this data in order to carry out the services we entrust to them.


How long we keep your data

User data will not be retained beyond the time strictly necessary for the purposes stated herein and in accordance with applicable laws and regulations. In this respect, data used for prospecting purposes may be kept for a maximum of 3 years from the closing of the user’s account or the last contact of the prospect concerned. The user’s data is deleted when the retention periods expire. Nevertheless, the data may be archived beyond the periods provided for the needs of research, the establishment, and the prosecution of criminal offenses for the sole purpose of allowing, as necessary, the provision of these data to the judicial authority.
Archiving means that this data will be anonymized and will no longer be available online, but will be extracted and stored on a stand-alone, secure medium.
Accounting information is kept for a maximum of ten years. Connection, navigation and traffic data are kept for a maximum of one year.


Your rights as a user

In accordance with Articles 14 to 22 of Regulation 2016/679 of 27 April 2016, any natural person using the Actuelle website has the right to exercise the following rights:

  • A right of access, rectification and deletion of personal data collected. You can ask us to rectify or complete your personal data if they are inaccurate, incomplete, ambiguous or out of date;
  • A right to object to the processing of such data: you have the right to object to the processing of personal data concerning you where the processing is based on the legitimate interests of the data controller. Where the data processing we carry out is based on your consent, you may withdraw it at any time. We will then stop processing your personal data without affecting the previous operations to which you have consented.
  • A right to restrict processing: you may request the restriction of the processing of your personal data in the cases provided for by the legislation and regulations.
  • A right to portability of collected data: this right is limited to processing based on consent or contract and to personal data that you have personally managed.
  • A right of recourse: you have the right to lodge a complaint with the CNIL on French territory, without prejudice to any other administrative or judicial recourse.
  • A right to instructions: You have the option of defining instructions regarding the retention, deletion and disclosure of your personal data after your death with a trusted, certified third party who is responsible for carrying out the wishes of the deceased in accordance with the requirements of the applicable legal framework.


Finally, if Actuelle detects a personal data breach that is likely to create a high risk for the rights and freedoms of its users, it undertakes to inform the users concerned as soon as possible.


The user can exercise all these rights by logging into his customer area, by contacting the customer service at the following address:


The user will have to join to his request a proof of identity.

  • If you have any questions about this policy or our use of your personal data more generally, please contact us at the following email address:


Cookie Policy

In order to provide you with the best possible service, Actuelle uses cookies on its website Cookies are small encrypted text files that are stored in the browser of your computer/tablet/mobile phone when you browse our site. Under no circumstances do cookies allow us to identify you. In general, the cookies we use allow us to record information relating to your navigation and your connection, in particular thanks to your preferences or the products consulted or put in your basket. We also use “performance” cookies to measure the impact of our business operations and to improve the functioning of our site. By default, your browser is set to accept the use of cookies. Thus, by continuing your navigation on our site, you accept their use. However, at any time you can disable the use of these cookies by selecting the appropriate settings in your browser. However, this deactivation will prevent access to certain features of our site.